Privacy Policy

Last Updated May 25th, 2018

Optimal DX LLC (“Optimal DX”) is committed to maintaining the security and privacy of personal information collected through this website, bloodchemsoftware.com (the “Website”), the Optimal DX Blood Chemistry Software Application (the “Software Application”, and collectively with the Website, the “Services”) [ and the Optimal DX patient portal, (the “Patient Portal”)]. This Privacy Policy discloses Optimal DX’s information collection and dissemination practices in connection with the Services and applies solely to the information that we collect through those means. This Privacy Policy does not address personal information that you provide to us other than in connection with the Services.

Certain information and/or personal information may be disclosed to third-parties in connection with and as necessitated by our normal provision of Services. Additionally, information and/or personal information may be anonymized, aggregated, and used for various business and commercial purposes, but in no event in a matter that is linked to any personally identifiable information, or to profile any individual. By using or purchasing our Services or providing or allowing collection of your personally identifiable information, you confirm your acceptance of, and agree to be bound by, this Privacy Policy.  If you are not in agreement with this Privacy Policy, please do not use the Services or provide us any information. By accepting this Privacy Policy, you expressly consent to our use of your personal information and its disclosure in accordance with this Privacy Policy.

Data Security

Optimal DX understands that storing our data in a secure manner is essential. Optimal DX stores personally identifiable information (“PII”) and other data using industry-standard physical, technical and administrative safeguards to secure data against foreseeable risks, such as unauthorized use, access, disclosure, destruction or modification. Please note, however, that while Optimal DX has endeavored to create a secure and reliable website for users, the confidentiality of any communication or material transmitted to/from the Website or via e-mail cannot be guaranteed. Read our complete Data Security Policy.

Note on GDPR Compliance

Optimal DX will adhere with the General Data Protection Regulation (the “GDPR”) adopted by the European Union. Namely, at any time, you may, subject to the applicable limitations of the GDPR:

  • request restriction or, or withdraw your consent regarding, the processing or use of your personal information.
  • request access to and rectification of your personal information.
  • request that your personal information be erased.
  • request details of the personal information we hold about you.

Any requests should be mailed, or called in, to us using the company information described at the bottom of this Privacy Policy.

Note on HIPAA Compliance

Optimal DX provides the web-based Software Application to customers who enter into an Optimal DX Service Agreement (“Customers”), who then authorize Software Application users, including physicians, physician assistants, nurse practitioners and non-physician staff members (“Authorized Users”). Customers and Authorized Users are responsible for determining uses and disclosures of patient medical information maintained in the Software Application, in accordance with their legal and professional responsibilities as health care professionals and state and federal medical privacy laws, including the federal Health Insurance Portability and Accountability Act (“HIPAA”), and, as applicable, the GDPR. To the extent that Optimal DX receives or maintains patient medical information in the course of providing the Software Application, that information is secured, used and disclosed only in accordance with Optimal DX’s legal obligations as a “business associate” under HIPAA.

Information We Collect or Receive

When you utilize the Services, we may collect certain information directly from you that you provide to us, as well as, information that is automatically or passively collected from other sources, such as from your browser or device.

Personal Information Provided by You

Except as described in this Privacy Policy, Optimal DX only collects your PII through this Website when you choose to provide such information, such as when you use the “Contact Us” feature or submit a support ticket. PII can include your name, email address, and IP address. Optimal DX uses your PII to address your requests for information, products or services. Optimal DX will not sell, rent, license, or trade your PII with third parties for their own direct marketing use unless we receive your express consent to do so. Unless you give us permission to do so, Optimal DX will not share your PII other than as specified in this Privacy Policy.

Automatically Collected Information and Anonymous Information

Each time a visitor comes to the Website, Optimal DX collects some information to improve the overall quality of the visitor’s online experience. An Internet Protocol (“IP”) address is a number that automatically identifies the computer/device you have used to access the Internet. The IP address enables our server to send you the web pages that you want to visit, and it may disclose the server owned by your Internet Service Provider. Optimal DX may use IP addresses to conduct website analyses and performance reviews and to administer the Website. When you access the Services, logs used to help us diagnose problems with our server, to administer the Website, and to otherwise provide our Services to you, may automatically collect standard web log entries for each page served, including your IP address, page URL, browser type, and language, access times, referring website addresses, information you search on the Website, date and timestamps associated with Website access and usage, system configuration information, metadata concerning the files that you upload/download, and other interactions with the Website and/or Services. Some of our products may store data locally on your computer (preferences, connection settings, image metadata). Checking for updates to our Services also sends computer identifying information.

Other Information

Many electronic devices track real-time location-based information. Some files you share may are embedded with this location information. If you do not wish to share this information, do not upload those embedded files and/or turn off that feature on your device.

Purchases

When you make purchases on the Website, and at other times in your use of the Website, we make ask you to provide information which may personally identify you and/or allow us to contact you, such as your name and email address, user name and password, billing address, credit card number, applications purchased, date of purchase, and information about your computer and software.

Access Credentials

When you sign into your account to use the Services, we use certain tracking technologies, such as cookies, to store your sign-in information.

How We Use or Disclose Information

Operation of Services and our Business

The information you provide, in combination with other information collected, will be used to operate the Services, to improve the quality of our Services, and to provide you with a better experience.  Specifically, it may be used to: (i) provide you with important information about the product or Service that you are using, including critical updates, notifications, and product announcements; (ii) diagnose problems with the Services; (iii) provide and improve functionality and user-friendliness of our Services; and (iv) better understand your needs and interests, and personalize and improve your experience. Additionally, In the event Optimal DX sells or transfers some or all of its assets, the information it collects may be disclosed to, and your personally identifiable information may be among those assets transferred, subject to the terms of this Privacy Policy.

Communications with you

We may use your information for communications with you, such for as sending confirmation emails, authenticating your purchases, and for marketing of our Services to you. We distribute a e-mailings via the email address you provide to us.  If you no longer wish to receive this newsletter from us, you may “unsubscribe” by following the instructions in the email.

Security Compliance

We use information to monitor and analyze use of the Services, to reduce fraud, software piracy, and protect our users and customers, and verify a user name and administer your use of the Services.

Legal Compliance

Optimal DX may disclose information if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal process. Optimal DX may also disclose information to law enforcement officers or others, in the good faith belief that such disclosure is reasonably necessary to: enforce our Terms of Use; or protect the rights, property, or personal safety of Optimal DX, its users or the general public. We believe it is necessary to share information in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or as otherwise required by law.

Aggregated Data

Optimal DX collects aggregate queries for internal reporting and also counts, tracks, and aggregates the visitor’s activity into Optimal DX’s analysis of general traffic-flow at the Website. To these ends, Optimal DX may merge information about you into aggregated group data. In some cases, Optimal DX may remove personal identifiers from PII and maintain it in aggregate form that may later be combined with other information to generate anonymous, aggregated statistical information. Such anonymous, group data may be shared on an aggregated basis with Optimal DX’s affiliates, business partners, service providers and/or vendors; if it does so, Optimal DX will not disclose your PII.

Cookies and Tracking

Cookies are pieces of information that a website transfers to a user’s computer for purposes of storing information about a user’s preferences. Cookies in and of themselves do not personally identify users, although they do identify a user’s computer. Many websites use cookies as a standard practice to provide useful features when a user visits the website and most web browsers are set up to accept cookies. Optimal DX uses cookies to improve your online experience when visiting the Website. You can set your browser to refuse cookies. Some of the Website’s web pages may use web beacons in conjunction with cookies to compile aggregate statistics about website usage. A web beacon is an electronic image (also referred to as an “action tag,” “single-pixel,” or “clear GIF”) that is commonly used to track the traffic patterns of users from one web page to another in order to maximize web traffic flow and to otherwise analyze the effectiveness of websites. Some web beacons may be unusable if you elect to reject their associated cookies. Read our complete Cookie Policy.

Third Party Service Providers, Referrals, and Links

This Privacy Policy applies to Optimal DX only. However, as we work with third parties, including members of our corporate family, in connection with the operation of the Services and our business, those third parties may collect or have access to your information necessary or appropriate for the function and operation of the Services and our business.  For your security, when PII is shared with such third parties it is done so only under confidentiality agreements and do not have any independent right to use PII other than in connection with the services provided to Optimal DX.  Namely, Optimal DX works with the following third parties:

  • Customer Service and Support. Optimal DX utilizes Help Scout (Privacy Policy) a property of Help Scout, Inc., a Privacy Shield participant, for Website contact form and Website support ticket form operation and data collection, and to intake, respond to, and track customer support inquires. Help Scout processes information in the United States.
  • Marketing. Optimal DX utilizes Drip (Privacy Policy) and Lead Pages (Privacy Policy), properties of Avenue 81, Inc. for marketing of the Services, including direct marketing regarding Services. Drip and Lead Pages, are Privacy Shield participants and process information in the United States.
  • Affiliate Program. Optimal DX utilizes iDevAffiliate (Privacy Policy) a property of iDevAffiliate, Inc., a Privacy Shield participant, for referral tracking and attribution purposes. iDevAffiliate Processes data in the United States.
  • Payment Processing and Billing Management. Optimal DX utilizes Stripe (Privacy Policy), a property of Stripe, Inc. and ProfitWell (Privacy Policy), a property of OK, LLC for payment processing and billing management. Each of Stripe and ProfitWell are Privacy Shield participants, and process information in the United States.
  • Course Hosting and Delivery. Optimal DX utilizes Teachable (Privacy Policy), a Privacy Shield participant, a property of Teachable, Inc., for hosting and delivery of certain courses and edutainment Services. Teachable processes data in the United States. Privacy Shield participant.
  • Website traffic statistics and analysis. Optimal DX utilizes Google Analytics (Privacy Policy) in connection with the operation of the Services.

Additionally, the Website may contain links to third-party websites that may offer information of interest. This Privacy Policy does not apply to those websites, and Optimal DX recommends reviewing those websites’ privacy policies individually. Optimal DX assumes no responsibility for any material outside of the Website, including any website that may be accessed through a link from the Website.

Children’s Privacy Protection

Persons under the age of majority in their applicable jurisdiction are not eligible to use our Site without the supervision of a parent or guardian. Optimal DX does not permit children under the age of 13 (or such lesser age as provided by the applicable jurisdiction) to use or access our site. Optimal DX will not knowingly collect personal information from children under the age of 13 (or such lesser age as provided by the applicable jurisdiction). If you have reason to believe that a child under the age of 13 (or such lesser age as provided by the applicable jurisdiction) has provided personal data to us without parental consent, please contact us as provided below.

General Terms

Policy Updates

This Privacy Policy may be revised from time to time as we add new features and services, as laws change and as industry privacy and security best practices evolve, or at any other time. We display a last updated date on this Privacy Policy so that it will be easier for you to know when there has been a change. If we make any change to this Privacy Policy regarding use or disclosure of PII, we will provide advance notice on this Website. Small changes or changes that do not significantly affect individual privacy interests may be made at any time and without prior notice.

Questions

If you have any questions about this Privacy Policy or about Optimal DX’s handling of your information, please contact us.

Owner and Data Controller

Optimal DX LLC
32 Grout Road
Hartland, VT, 05048 USA
Attn:  Data Protection Officer

Owner contact: https://optimaldx.com/contact

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